Chinese brand Neta says that overseas sales in the first half of 2024 reached 17,687 cars. This performance has led Neta to claim that it is the leader among Chinese start-up new energy vehicle producers.
The January to June figure represents a 154% year-on-year increase. It should be noted that the sales are not necessarily exports, as some major outlets are saying. Neta currently has factories producing cars in both Thailand and Indonesia. These factories are likely producing cars from knocked-down kits. The Thai factory initially has a capacity of 20,000 units per year, and the Indonesian factory 27,000 units.
Neta claims to be ranked second in the Thai new energy vehicle market this year, behind BYD, with a market share of nearly 20%. This has almost single-handedly been down to the locally produced Neta V-II, which is known in the Chinese market as the Neta Aya (see specs).
As of June 2024, the Neta brand’s cumulative overseas sales exceeded 35,000 units. However, Neta plans to enter over fifty markets by the end of the year and has a 100,000 unit sales target in them this year.
Initial production at the Neta factory in Thailand began on 30 November 2023. However, certification from the Thai government allowing full mass production at the Bangkok plant was only received in March of this year. Currently, only the Neta V (see specs) and Neta V-II are available in the Thai market, and the Indonesian market also only offers these two models.
Editor’s note:
In China, Neta has a rapidly expanding model lineup, and the newer models, such as the S, L, and GT, are quite impressive. So far, it seems that Neta’s foray into overseas markets has largely been based on its original small SUV models, the U and V.
The 100,000 target for 2024 looks pretty ambitious, especially seeing that so far this year, the brand has yet to achieve one-fifth of that total. That said, if Neta does expand into so many markets and offers the brand’s newer models, then it can certainly achieve greater overseas sales, but it is unlikely to meet anywhere near the target. In November last year, Neta displayed the S and GT cars in the United Arab Emirates, announcing that the brand would enter the UAE market. Currently, it is unknown whether sales have actually commenced in the UAE.
Sources: Fast Technology, Neta, PR Newswire,
