Geely is busy in Thailand, and not just with the Riddara pickup truck brand. On July 11, Zeekr launched the right-hand drive version of the Zeekr X in Thailand, but it does not seem to have made Zeekr Globalβs website or even Zeekr Thailandβs Facebook page yet!
At the event in the Thai capital Bangkok two versions were launched, the Zeekr X Standard (RWD) and the Zeekr X Flagship (AWD) priced at 1.199 million (33,200 USD) and 1.349 million baht (37,350 USD) respectively. The right-hand drive version launched in Thailand has the same styling as the facelift version launched earlier this month. Thai buyers have a choice from five colors, namely Athens Cloud White, Paris Rice Black, Hangzhou Green, Suzhou Ink Grey, and Berlin Silver Grey. With the localization of in car functions, the Zeekr X adopts local entertainment streaming so that Thai customers can experience the same Internet car experience as in China. Both versions of the Zeekr X available in Thailand are five-seater cars, as so far have all exported Zeekr X models.
Presales for the Zeekr X began on March 25 at the Bangkok International Motor Show. Zeekr has four pop-up stores in Bangkok, and it is expected that by the end of 2024, there will be 14 stores in Thailand, providing a full set of services for Thai customers.
Thailand is the latest Southeast Asian market for the Zeekr brand to enter. So far this year, the brand has already entered the Philippines, Laos, and Myanmar. It is expected to add Cambodia, Indonesia, Singapore, Malaysia, and Vietnam this year.
In the European market, Zeekr has already established itself in Sweden, the Netherlands, and Germany. By the end of this year, itβs expected that Zeekr will operate in 50 markets across Asia, Europe, Oceania, and Latin America.
The 2025 Zeekr X (see specs) measures 4450, 1836, 1572 mm (l/w/h), and has a wheelbase of 2750 mm. In the Chinese market, it is available in rear-wheel drive and all-wheel drive and in 4-seater and 5-seater versions.
Using five cameras, five millimeter-wavelength radars, and 12 ultrasonic radars the car has Zeekr AD driving assistance which includes functions such as adaptive cruise control and lane change assist.
Inside there is a 8.8-inch LCD instrument panel which is backed up by a 24.3-inch head-up display. Additionally, there is a sliding 14.6-inch central infotainment screen which can move from the center position to in front of the passenger.
The Zeekr X uses a 66 kWh ternary lithium battery pack. For the Thai market the Standard version is a single motor while the Flagship version is the all-wheel drive version. Single motor versions of the Zeekr X use a rear-mounted 200 kW electric motor with 343 Nm of torque giving a cruising range of 560 km CLTC. The dual motor version adds a 115 kW electric motor to the front axle with an additional 200 Nm of torque. Cruising range for the all-wheel drive is 500 km, and the acceleration time is reduced from 5.8 seconds down to 3.8 seconds.
Editorβs note:
The information coming out of Thailand about the event has been appalling. Chinese media only seems to have picked up the story today and the details are sparse. As said earlier even Zeekr Thailandβs Facebook page doesnβt mention the event and Zeekr Globalβs website has no press release about the launch. Many of the details, along with pictures, I have got regarding the launch were from my friend Ting who runs a YouTube channel in Thai about Chinese cars who attended the launch.
Another strange thing about the event is that all the written information was either in Chinese or English rather than Thai.
Source: Autohome
