Lucid (LCID) teases Jaguar over its upcoming +$100,000 ultra-luxury EV

Lucid (LCID) teased Jaguar after the British automaker previewed its “Dramatic” upcoming ultra-luxury EV model. The shade comes as Jaguar prepares to launch a series of all-electric luxury EV models priced over $100,000.

Lucid takes a jab at Jaguar over its new luxury EV model

Jaguar released a new teaser image of its upcoming Design Vision Concept, offering a glimpse into its upcoming ultra-luxury EV lineup.

The preview shows a sleek, supercar-looking model. However, something’s missing. Like the Polestar 4, Jag’s upcoming electric car will omit the rear window. It will instead likely opt for a digital mirror

Last week, we got a sneak peek at Jaguar’s first luxury model from the upcoming EV lineup, a 4-door GT. The images reveal a drastically different design from traditional Jaguar vehicles. Jaguar’s new EV features wide front and rear bumpers, aggressive wheel arches, and smooth curves.

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According to the British automaker, Jaguar’s new design theme will “showcase bold forms and exuberant proportions.” The rear gives a glimpse of Jaguar’s new look.

Jaguar posted the teaser image on social media with the tagline “Copy Nothing,” a tribute to the company’s founder, William Lyons.

Compromise Nothing pic.twitter.com/qOEiuKh5Um

— Lucid Motors (@LucidMotors) November 20, 2024

The preview stirred up the social media crowd, and even Lucid Motors took advantage by teasing Jaguar’s upcoming luxury EV.

Lucid responded with a picture of its Air Sapphire, the “World’s first luxury Super-Sports Sedan.” The EV maker took its shot with the text “Compromise Nothing” in response to Jaguar’s “Copy Nothing” ethos.

On Tuesday, Jaguar revealed its new logo and branding as it prepares for a new era. Jaguar will become an all-electric auto brand with a new ultra-luxury EV lineup priced over £100,000 ($130,000). It’s expected to rival Lucid’s Air Sapphire and the Porsche Taycan. In comparison, Lucid’s Air Sapphire starts at around $250,500.

Lucid’s high-performance EV has already smoked some of the fastest production cars, including a Tesla Model S Plaid, Porsche Taycan Turbo GT, Buggati Chiron, and Dodge Demon 170.

With 1,234 hp and 1,430 lb-ft of torque, the Sapphire can hit 0 to 60 mph in just 1.89 seconds. Can Jaguar compete? We will learn more during Miami Art Week on December 2 after Jaguar reveals its new Design Vision Concept.

Electrek’s Take

While Jaguar plans to expand into ultra-luxury EVs, Lucid is moving in the opposite direction. The EV maker is advancing new technology that’s driving down costs.

Although Lucid does not plan to launch mass-market models, like a $20,000 EV, the company will roll out several lower-cost electric cars.

Lucid teased its upcoming midsize electric SUV last month. CEO Peter Rawlinson confirmed the midsize model will start at around $48,000 to $50,000.

Rawlinson said when it launches, Lucid will “become a Tesla competitor head-to-head.” However, he believes Lucid’s midsize SUV is “massively better than a Tesla Model Y.” Although many portray Lucid as a Tesla rival now, the EV maker compares itself more to German luxury brands like Mercedes-Benz and Porsche.

Lucid started with higher-end models, like the Air and Gravity SUV, which will enter production later this year. However, as it promises, its tech is “years ahead” of the competition, enabling it to make more affordable vehicles.