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Background Story: Evidence Mounts That Battery-Electric Pickup Trucks Are Failing In America
Battery electric truck models will outnumber conventionally-powered full-size truck models in 2025. By our most recent count, here are the battery-electric full-size pickup trucks that will be on sale by January 2025 in the U.S. marketplace:
Rivian R1T – On sale since September 2021
Hummer EV Pickup – On sale since December 2021
Ford F-150 Lightning – On sale since May 2022
Chevrolet Silverado EV Pickup – On sale since Q3 2023
GMC Sierra EV Pickup – On Sale Since Q3 2024
Ram EV Pickup Truck – Promised “Early 2025”
The expected conventionally-powered full-size pickup truck line will change in 2025 with the exit of Nissan’s Titan pickup, which was discontinued in 2024. The expected lineup for U.S. consumers will be as follows:
Ford F-150 (Hybrid and conventional)
Chevrolet Silverado
GMC Sierra
Ram 1500 (Plug-in hybrid and conventional)
Toyota Tundra (Hybrid and conventional)
With all major truck brands offering battery-electric vehicles plus the addition of Tesla, the global leader in BEVs supplying its Cybertruck and Rivian doing its thing, the market will be full of all-electric pickup options. Brand loyalty will no longer be a barrier (excuse) to the success of battery-electric pickups.
In 2024, battery-electric pickup trucks were mostly a bust. Rivian is losing money on every truck it builds. Ford stopped production of the F-150 Lightning due to lack of interested buyers, and the GM triplets all sold in tiny numbers. Only about 1% of GM’s full-size pickup deliveries are battery-electric. The Cybertruck also flopped in terms of deliveries. So much so that Tesla has never even mentioned Cybertruck in any of its delivery reports.
With six options for battery-electric vehicle pickup shoppers to consider side by side and EV incentives at an all-time high, the excuses for meaningless deliveries of BEV tucks in a country that LOVES trucks are growing weaker as time passes.
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John Goreham is a credentialed New England Motor Press Association member and expert vehicle tester. John completed an engineering program with a focus on electric vehicles, followed by two decades of work in high-tech, biopharma, and the automotive supply chain before becoming a news contributor. He is a member of the Society of Automotive Engineers (SAE int). In addition to his eleven years of work at Torque News, John has published thousands of articles and reviews at American news outlets. He is known for offering unfiltered opinions on vehicle topics. You can connect with John on Linkedin and follow his work on our X channel. Please note that stories carrying John’s by-line are never AI-generated, but he does employ Grammarly grammar and punctuation software when proofreading.
Image of GMC Hummer EV pickup by John Goreham.
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