The Xiaomi SU7 has gained a new paint color – magenta. It is specially customized for the Xiaomi SU7 and is a special color to mark the fifteenth anniversary of Xiaomi. Despite being a special color for the anniversary, it is not a limited color.
Interestingly, the new hue extends right down into the wheels. With the addition of magenta, the Xiaomi SU7 is now available in a choice of ten different colors. Other optional colors cost 7000 yuan (950 USD), but the new magenta costs 9000 yuan (1250 USD).
Xiaomi claims that the bright magenta has a unique color formula and that the background is embellished with red pearlescent powder. The different textures create varying effects according to the light. Indoors or at night, it looks soft, whereas during bright daylight, it looks lively and bright.
The color extending into the wheels contrasts with the yellow brake calipers. It’s expected that the new color option will be very popular amongst young female buyers, who make up a surprisingly large percentage of buyers of the SU7. Xiaomi CEO Lei Jun has previously said that the percentage of female SU7 users has exceeded 40% and may actually be close to 50%.
Part of the success of the SU7 can be put down to its range of funky colors designed to appeal to young buyers. Most Chinese models sell with around 4 to 6 color choices rather than the 10 offered for the SU7.
Deliveries of the SU7 (see specs) began last year in April and it is available in three versions. The Standard and Pro are rear wheel drive using a single 220 kW electric motor. The Standard uses a 73.6 kWh, which gives the car a range of up to 700 km. Pro versions gain a larger 94.3 kWh battery, which provides a range of up to 830 km.
The Max version adds a 275 kW electric motor to the front axle. It uses a 101 kWh battery pack and has a range of up to 800 km.
Prices of the SU7 range from 215,900 yuan (29,650 USD) to 299,900 yuan (41,200 USD). The sedan has dimensions of 4997, 1963, 1440 mm (l/w/h) and has a wheelbase of 3000 mm.
Xiaomi’s second model, the YU7 SUV, Is expected to launch in June. It is currently unknown whether the YU7 will also be available in magenta.
Source: Fast Technology
