Scalpers flip Xiaomi SU7 Ultra for huge profits just days after launch

โ€œSecond-handโ€ Xiaomi SU7 Ultra vehicles are already being resold at inflated prices just one week after the carโ€™s official launch. Listings on Autohomeโ€™s second-hand market platform show dealers in cities like Wuhan, Shenzhen, and Guangzhou offering the SU7 Ultra for 548,900 to 648,800 yuan (75,700 to 89,500 USD) โ€” well above the official retail price of 529,900 yuan (73,100 USD). Experts believe many listings are from scalpers cashing in on the carโ€™s soaring demand.

The Xiaomi SU7 Ultra has been a sensation since its February 27 launch. It sold 10,000 units in just two hours and exceeded 19,000 by March 3. Initially priced at 814,900 yuan (112,380 USD) during pre-sales, the final starting price for the standard version dropped to 529,900 yuan (73,100 USD) โ€” a 285,000 yuan (39,300 USD) cut. This aggressive pricing, combined with performance rivalling Porsche, tech on par with Tesla, and luxury comparable to BMW and Audi, has made the SU7 Ultra a market standout.

Most of these listed โ€œsecond-handโ€ SU7 Ultras are brand new, with nearly half being unregistered. Some listings show minimal mileage (10-20 kilometres), suggesting owners flipped the cars immediately after purchase. While these almost-new vehicles offer a shortcut for eager buyers, scalpers are drawing criticism for exploiting demand and driving up prices.

The SU7 Ultra is a high-performance electric sedan with a maximum power output of 1,138 kW (1,548 horsepower), a 0-100 km/h time of 1.98 seconds, and a top speed of 350 km/h. Its blend of performance, tech, and luxury has made it a hot commodity and a prime target for scalpers.

As the market adjusts, buyers must decide whether to pay a premium for immediate availability or wait for Xiaomiโ€™s lengthy delivery schedules.

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Stay tuned for this weekโ€™s Sunday China Drive at Car News China, where we will review the SU7 Ultra.  

Source: Autohome

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