Korea’s first EV pickup is in high demand, and it’s not from Hyundai

The KGM Musso EV is Korea’s first electric pickup. It’s not from Hyundai or Kia. Launched earlier this month, the electric truck is already racking up orders. The Special Edition version sold out in under two hours. Meet the KGM Mussu EV.

KG Mobility, or simply KGM, is a South Korean carmaker known for its rugged 4x4s, SUVs, and pickup trucks. On March 5, the company launched the Musso EV, Korea’s first fully electric pickup truck.

With the functionality of a pickup and the comfort of an SUV, the Musso EV is already drawing in buyers. KGM announced on Wednesday that the electric pickup secured over 3,200 orders in just two weeks. The “Musso EV Special Edition (SE) was sold out in an hour and a half.

The company is touting it as “a new alternative to mid-size SUVs” that can be used as an everyday family car with more interior space.

Inside, the electric pickup adopts a “Slim & Wide” layout. At the center, a panoramic widescreen sits, with dual 12.3″ digital clusters and navigation screens.

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Other standard features include Android Auto and Apple CarPlay support, ClearSite Ground View cameras, and a wireless phone charger.

You’ll have to pay extra for the Sunroof, 3D monitoring System, Utility Roof Rack, Skid Plates, or a premium Alpine audio system.

Powered by an 86.6 kWh LFP battery, the electric pickup has nearly 250 miles (400 km) of driving range. With up to 200 kWh fast charging, the Musso EV can charge up to 80% in 24 minutes. It also includes V2L capabilities, enabling it to power up a worksite, camping setup, electronics, and more.

It’s available in both single (FWD) and dual-motor setups. The FWD version has a 152.2 kW front motor with up to 207 horsepower, while the AWD packs up to 413 horsepower.

The Musso EV can tow close to 4,000 lbs (1.8 tons) and includes a “trailer sway function” to help stabilize the vehicle.

At 5,160 mm long, 1,920 mm wide, and 1,740 mm tall, the Musso EV is about the size of a Ford Ranger (5,225 mm long, 1,910 mm wide, and 1,866 mm tall).

Korea’s first electric pickup starts at just 48 million won, or around $32,800. With incentives, KGM expects the actual purchase price to be around 39.62 million won ($27,000).

A KGM spokesperson said the electric Musso EV pickup is designed for a wide range of customers, adding, “We hope that it will break the electric vehicle chasm and continue to successfully establish itself in the market.”

Would you buy KGM’s EV pickup over the Ford F-150 Lightning, Rivian R1S, or Tesla Cybertruck? Let us know your thoughts in the comments.

Source: KGM