Hyundai is about to launch a new electric SUV in China, and it actually looks pretty cool

Hyundai is launching new EVs in every corner of the world. The IONIQ 9, its first three-row electric SUV, is about to launch in the US, the low-cost Inster EV is already seeing demand in Europe, and now, Hyundai is about to take on China, the world’s largest EV market. Here’s a sneak peek of Hyundai’s new electric SUV that could launch as the IONIQ 4 in China.

First look at Hyundai’s new electric SUV for China

While many legacy automakers are cutting back in China with the flood of domestic EVs and intensifying price war, Hyundai is doubling down on the market.

Hyundai opened its first overseas digital R&D center in China last year, the Hyundai Motor China Advanced Tech and R&D Center.

The facility is expected to play a key role as Hyundai looks to compete with China’s leading EV makers like BYD. By working with local tech companies and suppliers, the R&D center will create vehicles tailored to customers in the region.

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Unlike its other models, like the IONIQ 5, Hyundai’s EVs in China will feature local technology and designs to attract buyers.

After Beijing Hyundai released the first spy photos this week, we are getting a closer look at its “first pure electric platform SUV” in China.

Like the IONIQ 9, Hyundai’s new electric SUV features a full-length light bar and closed grille up front, but there are some noticeable differences. For one, it’s clearly smaller and slightly less boxy. The rear also gains a futuristic light bar.

According to TheKoreanCarBlog, the vehicle is internally known as “OE,” hinting that it could still be part of its IONIQ EV series.

All Hyundai IONIQ vehicles have had an “E” in their name, which makes the case even stronger that this could be the IONIQ 4.

We should learn more soon, as Hyundai’s new electric SUV is set to launch in China later this year. Check back soon for more information, including specs and prices.