Chery is bringing back its QQ hatchback series, which was discontinued in 2014 due to suboptimal sales. On April 3rd, Li Xueyong, deputy general manager of Chery Automobile, released the official images of the Chery QQ concept car, which will be unveiled at the upcoming Shanghai Auto Show later this month.
Originally, Chery positioned its QQ series as βyoung peopleβs first carβ with the QQ3 being the first model launched in 2003, followed by the QQ6 and QQme. At its peak, the seriesβ sales exceeded 40,000 units in its first year on the market, with monthly sales exceeding 10,000 units in 2005 and cumulative sales exceeding 1.4 million units with a price tag as low as 29,900 yuan (4,100 USD). However, sales of successively launched models were not ideal, and the series was discontinued in 2014.
Now, more than 20 years later since 2003, the new concept car adopts a more modern look with a black and white exterior, a round body, a closed grille on the front, a new βQqβ logo, and geometric headlights. From the side, the car is equipped with digital side mirrors, no door handles, and β+β shape rims that echo the black and white body. The βQqβ logo also appears behind the C-pillar and the βChery Designβ label is marked on the side skirt.
Coming to the rear, the layout resembles that of the front face, combined with a high-mounted brake light.
In the 10 years since the Chery QQ series was discontinued, mini EVs are becoming increasingly popular in China due to their affordable price tag. Do you think now is a good time for Chery to bring back its QQ series to compete against models such as SGMWβs Wuling Hongguang Mini EV and Geely Geomeβs Xingyuan?
Source: Chery Weibo, Sohu
