The Maextro S800 luxury NEV sedan from Huawei and JAC got 3,600 orders in seven days after the market launch in China. This 5.5-meter vehicle has a starting price tag of 708,000 yuan (98,660 USD). Core rivals of the Maextro S800 include the Mercedes-Benz Maybach S-Class and the Yangwang U7.
Maextro is a joint brand between Huawei and the Nio ex-manufacturer JAC. The two parties jointly built a stand-alone manufacturing facility for this project. JAC is mainly responsible for the manufacturing and the modular architecture development. Huawei acts as a core component supplier. It also takes care of the Maextro S800 sales through its HIMA (Harmony Intelligent Mobility Alliance) network.
Maextro S800 got 3,600 orders
The Maextro S800 officially entered the Chinese market on May 30, revealing the price range. The entry-level S800 costs 708,000 yuan (98,660 USD). However, the top-trim variant of this luxury sedan has a sticker price of 1,018,000 yuan (141,600 USD). For clarity, the Mercedes-Benz Maybach S-Class, often mentioned as one of the Maextro S800’s major rivals, starts at 1,468,000 yuan (204,570 USD).
The next day after the launch, Huawei officials disclosed that the Maextro S800 got 1,600 orders in just 24 hours. It is a decent number for a 100K USD car with a Chinese emblem. Interestingly, Huawei executive director Yu Chengdong said that 70% of those orders were for the top trim level of the S800. After the first day, the Maextro S800 orders slowed down. As a result, this model got 2,100 orders in 48 hours.
On June 6, HIMA shared on social media that the Maextro S800 gathered 3,600 orders in 7 days. It means Huawei’s flagship sedan got 1,500 more orders after the first two days. The Maextro S800 will start deliveries in China in August this year. It is worth mentioning that the Maextro plant built by Huawei and JAC has a planned annual capacity of 100 billion yuan (13,95 billion USD) per year. It means Maextro aims to sell over 100,000 units of the S800 annually. It is around 8,300 units per month.
More about Maextro S800
The Maextro S800 is a large sedan with dimensions of 5480/2000/1536 mm (length, width, height), and a wheelbase of 3370 mm. Its front end has distinguishing headlights with two horizontally aligned elements. The vehicle has optional cameras instead of side-view mirrors. Another benefit of the Maextro S800 is rear-wheel steering.
The interior of the Maextro S800 adopts Huawei’s latest head-up display and 43 speakers with a peak power of 2,920 W. This luxury sedan boasts five and four-seat layout variants. The car’s center console has a 15.6-inch main screen complemented by an even larger 16-inch front passenger monitor. The rear passenger windows of the Maextro S800 could be dimmed with a swipe of a hand.
The all-electric variant of the Maextro S800 offers a dual-motor setup with 390 kW (523 hp) power and a 95 kWh battery. It has a range of 702 km under CLTC conditions. There is also an EREV variant available with two powertrain options: the dual-motor for 390 kW and the tri-motor for 635 kW (852 hp). It also has a 1.5-liter generator for 115 kW (154 hp) and a 65 kWh battery for 365 – 400 km of electric range.
Prices of the Maextro S800 are as follows:
- Maextro S800 EV 5-Seat – 708,000 yuan (96,660 USD)
- Maextro S800 EREV Dual-Motor 5-Seat – 708,000 yuan (96,660 USD)
- Maextro S800 EREV Tri-Motor 5-Seat – 788,000 yuan (109,610 USD)
- Maextro S800 EV 4-Seat – 818,000 yuan (113,780 USD)
- Maextro S800 EV Dual-Motor 4-Seat – 818,000 yuan (113,780 USD)
- Maextro S800 EREV Tri-Motor 4-Seat – 1,018,000 yuan (141,600 USD)
