BYD officially launched its brand in Gabon, a Central African country on the continentβs west coast. This marks a significant step in BYDβs ongoing expansion across Africa. In collaboration with local distributor LOXEA, a subsidiary of the CFAO Group, BYD hosted a brand launch event at the Oloumi Industrial Zone in Libreville, Gabonβs capital. The event attracted nearly 100 attendees, including media members, government officials, automotive enthusiasts, and prospective car buyers. Gabonβs Minister of Trade, Gninga Chaning Zenaba, was present to witness the milestone moment.
Gabon is widely recognised as a regional environmental leader, with over 85% of its land area covered by forest. The country is actively pursuing a βGreen Economic Transformation Plan,β making it a strategic fit for BYDβs sustainability-focused expansion. Marc Hirschfeld, CEO of CFAO Mobility, emphasised this alignment, stating, βGabonβs environmental policies are highly consistent with BYDβs mission to βcool the Earth by 1Β°C.β With our extensive sales network across Africa, we aim to demonstrate our commitment to the continent by using Gabon as a model for sustainable mobility solutions throughout West Africa.β
Yao Shu, Director of BYDβs African automotive sales division, noted that entering the Gabonese market represents BYDβs deepening footprint in the region. βGabon shares BYDβs vision of electrification and green transformation. Local car owners will benefit from our industry-leading new energy technologies, enjoying a high-quality driving experience and low-carbon travel options,β he said.
BYD introduced two models to the Gabonese market at the event: the BYD Atto 3 (Yuan Plus in China) and the Dolphin. The Atto 3, BYDβs first global export model, has gained significant traction in overseas markets due to its aerodynamic styling, sleek design, and impressive performance, including acceleration from 0 to 100 km/h in 7.3 seconds.
BYDβs entry into Gabon marks its presence in 17 African countries and regions. BYD claims to continue working closely with local partners to broaden its market reach and provide more environmentally friendly mobility solutions across Africa.
