Jaguar confirms all-electric I-Pace starting price of $69,500 in the U.S.

After launching its first all-electric car, the I-Pace, last week, Jaguar now confirms US pricing for the new vehicle.

The British automaker announced that the vehicle will start at $69,500 in the U.S.

We also priced a fully equipped I-Pace and it brings the price to just over $98,000.

In the US, Jaguar is now also referring to the range of the I-Pace as “an estimated 240 miles.”

The company also announced more investments in EV infrastructure in the US with the release of US pricing today.

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Joe Eberhardt, President and CEO of Jaguar Land Rover North America, commented:

“With the debut of the Jaguar I-PACE, Jaguar in the U.S. is officially in the luxury electric vehicle business and our retailers and customers are placing orders.  In partnership with our retailers who are investing in new facilities and EV infrastructure, we have a proactive market strategy led by very competitive pricing and the Jaguar EliteCare electric vehicle ownership package. We think the entire journey of buying, owning and driving an I-PACE will be one our customers will love for life.”

The I-Pace can be ordered now from US dealerships for deliveries “during the second half of 2018.”

Electrek’s Take

It is certainly on the expensive side for an SUV of its size.

As we previously mentioned, people, including Jaguar itself, have been comparing it to the Model X even though Tesla’s electric SUV is in a segment above the I-Pace in terms of size.

I tried to match the base features in a Model X with things that are not standard in the I-Pace but they offer them as options, like 20″ wheels and the powered tailgate.

It pushed the MSRP to over $76,000 – or almost as much as the Model X 75D which starts at $79,500.

In my opinion, the I-Pace would have made more sense if it was priced a little cheaper, but I still think that it’s going to be successful since there is simply no other option for an electric SUV of that size.

With this said, the range is puzzling me. A 90 kWh for a small SUV should get you more than 240 miles on a single charge assuming they are talking about the estimated EPA ratings.

The Model X, which again is much bigger, gets an EPA rating of 237 miles on a 75 kWh battery pack. When it was producing the Model X with a 90 kWh battery pack, Tesla obtained a 257-mile EPA rating. Based on that, Jaguar should easily be beating 260 miles of range with the I-Pace.

Hopefully, Jaguar is trying to manage expectations here and the vehicle will be able to beat that 240-mile range currently advertised.