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Battery-electric pickup trucks are presently failing miserably in a country that is in love with pickup trucks. While pickups are being goggled up eagerly, as always, the ones driven exclusively by batteries have seemingly fallen flat with everyday consumers and tradespeople. Here is a contrast between the delivery volumes of Ford’s hybrid-electric pickups, which are surging in popularity, and the delivery volumes of all of the combined battery-electric pickups sold in America in 2024.
Ford’s Electrified Vehicle Deliveries and Model SelectionElectrified is not to be confused with “electric,” a term we try to avoid. The word electrified when applied to the automotive kingdom, means that the vehicle has some form of electric propulsion and can recoup energy in the form of electricity via regenerative braking. Ford offers three electrified pickup options in America today. For the coming model year, all three have a spare tire (standard), and all three can be equipped with either four-wheel drive or all-wheel drive. Here’s a breakdown of the three models along with their 2024 U.S delivery volume as reported (accurately and openly) by Ford:
Ford F-150 Hybrid-Electric Vehicle – 73,845 – Top-selling electrified pickup in America
Ford Maverick Hybrid-Electric Vehicle – 68,752
Ford F-150 Lightning Battery-Electric Vehicle – 33,510
Ford’s hybrids surged in 2024. The F-150 Hybrid was up an astonishing 47%, and the Maverick Hybrid was up a very significant 31%. Watch for that Maverick to really take off in 2025, as more of its all-wheel drive versions are built and offered for sale to consumers on lots rather than as special-order-only trims. Ford is the market leader in electrified pickup trucks, and we should note its Mustang Mach-E and segment-leading E-Transit vans have also had a great year (again).
Rivian R1T Battery-Electric Pickup TruckThe Rivian R1T was one of the first BEV pickups offered in America. It first went on sale in 2021. Its plusses include outstanding performance, novel use of space and accessories, and a distinctive look that is very appealing. Rivian does not like to share its individual model breakdowns or discuss how many of its total vehicles are sold in the U.S. market. For 2024, the company reported delivering 51,579 total vehicles into all global markets. Our best guesstimate for its R1T deliveries in America is 30,000 units. We’ve reached out to Rivian and asked if they wish to clarify that estimate. If the company responds, we will update this story appropriately.
Tesla Cybertruck Battery-Electric Pickup TruckThe Tesla Cybertruck was launched in 2019. However, deliveries didn’t begin until 2023. Either way, there should have been no excuses for Cybertuck from a production standpoint during 2024. Tesla is now a very mature 22-year-old company with the world’s largest capitalization of any automaker. The Cybertruck is loved by some, ignored by most, and loathed by a meaningful portion of the U.S. truck-buying community. It is notable for its unique styling.
Tesla’s Cybertruck deliveries are so inconsequential that it does not even mention the model in the company’s quarterly delivery reports. Rather, it is listed among its failing models in the “Other” category. That “Other” category for Tesla lists 85,133 units delivered globally in 2024. Considering that “Other” had about 70,000 annual units delivered prior to the launch of the Cybertruck, one might assume that only around 15K Cybertrucks have been delivered. However, other outlets like Reuters cite sources who say that in 2024, roughly 50,000 Cybertrucks have been delivered globally and that almost all of those were in the U.S. market. We’ll go with that estimate, even though we feel it is very high. If it’s right, it also means that the Model X, Semi, and Model S are basically dead and buried. Those are the three models so underserving of any highlights that they join Cybertruck in Tesla’s “Other” category.
GM’s Triplets – GMC Hummer, GMC Sierra EV, Chevy Silverado EVWe don’t know what to say about the GM battery-electric deliveries other than they are minuscule and have us scratching our heads. All three share most of their powertrain, subframe, and infotainment technology but offer somewhat differing vibes. The Hummer’s first deliveries were in 2021. Silverado deliveries began in 2023. So, again, production limits should not have been a factor in the success of these models produced by America’s top-selling automaker. Here are the delivery numbers reported openly and conveniently by GM.
Hummer – 13,993
Silverado EV – 7,428
Sierra EV – 1,788
Context – How Did Pickups Do Overall In 2024?If you heard that truck sales were in decline in 2024, you heard wrong. Ford, Ram, Chevrolet, and GMC all reported modest increases in pickup truck deliveries in 2024 versus 2023. Highlights of the segment included the gas-powered Sierra’s 13.5% increase in deliveries, which represents an addition of about 35,000 added deliveries in 2024. Ford’s F-series grew 21% overall in 2024 vs. 2023, and is the number one truck line in the solar system.
Toyota’s Tundra was up, and its Tacoma was down (generation-transition year). Among Toyota’s truck sales, 46,444 were hybrids.
Contrast and Conclusions – Hybrid Pickup Delivery Totals vs. Battery-Electric Pickup Total DeliveriesFord’s reported hybrid pickup truck deliveries in 2024 are 142,597 units. All of the BEV pickups combined (Estimated since two brands hide the actual delivery volumes) total about 130,000 units. Therefore, one brand’s hybrids outsold the entire BEV truck industry in America in 2024. With Toyota adding more and more hybrid trucks to the market, we don’t see any path forward for battery-electric pickups to overtake hybrid pickup trucks in 2025.
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John Goreham is a credentialed New England Motor Press Association member and expert vehicle tester. John completed an engineering program with a focus on electric vehicles, followed by two decades of work in high-tech, biopharma, and the automotive supply chain before becoming a news contributor. He is a member of the Society of Automotive Engineers (SAE int). In addition to his eleven years of work at Torque News, John has published thousands of articles and reviews at American news outlets. He is known for offering unfiltered opinions on vehicle topics. You can connect with John on Linkedin and follow his work on our X channel. Please note that stories carrying John’s by-line are never AI-generated, but he does employ Grammarly grammar and punctuation software when proofreading.
Image of F-150 Hybrid towing courtesy of Ford. Ford Maverick hybrid image by John Goreham. Image of Rivian R1T by John Goreham. Image of GMC Hummers by John Goreham.
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