Exterior view of the Musso EV (Photo courtesy of KG Mobility)
On Feb. 14, KG Mobility (KGM) unveiled the image of its latest innovation, the Musso Electric Vehicle (EV), which is the first electric pickup in the country. This launch is a strategic move by KGM to blend the ruggedness of traditional pickups with the modern appeal of electric vehicles, catering to the evolving demands of the automotive market.
The Musso EV boasts a distinctive design that integrates the deck and body into a single unit, featuring a long wheelbase that enhances its robust appearance. The front of the vehicle is characterized by a thick, angular hood line and a dynamic black grille, while the rear is completed with rear combination lamps and a prominent KGM emblem, exuding a bold and confident aura. KGM has emphasized the practicality of the Musso EV by offering a range of customization options, including Deck Top, Roof Flat Carrier, Skid Plate, Deck Divider, Roll Bar, and Sliding Bed, allowing consumers to tailor the vehicle to their specific needs.
A company official highlighted the Musso EV’s design philosophy, stating, “The Musso EV implements a simple and clean design for details such as lights and grille to match the image of an electric vehicle, while maintaining the sturdy body unique to pickups.” This approach reflects the company’s commitment to combining simplicity with the intensity of a tool that perfectly fits the user, as further noted by the representative.
The integration of electric technology into the pickup segment represents a noteworthy innovation, as pickups are traditionally valued for their utility, durability, and versatility.
KG Mobility, formerly known as SsangYong Motor Company, has a strong reputation for producing SUVs and pickup trucks. The company’s recent rebranding and strategic focus on electric vehicles underscore its commitment to sustainability and technological advancement. The Musso EV’s launch aligns with the broader trends of customization in automotive design and the integration of advanced technologies, which enhance the vehicle’s practicality and appeal.
Currently, KGM is conducting purchase consultations and pre-orders for the Musso EV at dealerships nationwide, signaling a proactive approach to capturing market interest.
Exterior view of the Musso EV (Photo courtesy of KG Mobility)
